— GPI Niche Report · 2026-Q2 · May 2026 ·

HubSpot leads with 91 GPI in CRM Platforms · 31 May 2026

Editorial summary based on observed model outputs and daily index facts.

91
— Leader's GPI
HubSpot holds 91 GPI, up from 90 vs 22 May 2026.
+19
— Biggest mover
Zendesk Sell climbed from 44 to 63, the largest gain in this snapshot.
−1
— Biggest faller
Pipedrive moved from 88 to 87, the weakest delta among current top 10.
57 brands
— Coverage
57 brands compared across 505 prompt-runs, baseline 22 May 2026.

Top 10 CRM Platforms brands by GPI

Snapshot: 31 May 2026 · Period: 2026-Q2 · Niche: CRM Platforms · Comparison baseline: 22 May 2026.

#
Brand
Origin
Trend vs 22 May 2026
GPI
0255075100
GPI
Δ
1
HU
HubSpot ELITE
GLB
9091
91
91
↑ +1
2
ZC
Zoho CRM ELITE
GLB
9090
90
90
→ 0
3
SA
Salesforce EXCELLENCE
GLB
8889
89
89
↑ +1
4
PI
Pipedrive EXCELLENCE
GLB
8887
87
87
↓ -1
5
MD
Microsoft Dynamics 365 EXCELLENCE
GLB
8584
84
84
↓ -1
6
FR
Freshsales EXCELLENCE
GLB
8384
84
84
↑ +1
7
HC
HubSpot CRM EXCELLENCE
GLB
8080
80
80
→ 0
8
SU
SugarCRM EXCELLENCE
GLB
6872
72
72
↑ +4
9
ZS
Zendesk Sell VERIFIED
GLB
4463
63
63
↑ +19
10
OC
Oracle CRM VERIFIED
GLB
5959
59
59
→ 0
— 10 brands · baseline 22 May 2026 Updated 31 May 2026, 10:40 UTC · published by Getllmspy GPI list

What changed since last issue

Quick signal scan versus 22 May 2026: 5 brands moved up and 2 moved down in today's top set.

What changed since last issue
Top moversDelta GPI
Zendesk Sell +19
SugarCRM +4
HubSpot +1

Key findings,
thirty seconds.

1) HubSpot remains the category leader with 91 GPI points.

2) Coverage this issue: 57 brands and 505 measurements.

What this means for the market

This daily CRM Platforms snapshot is useful because it shows which brands language models make easy to recommend. HubSpot leads with 91 GPI, but the practical question is where assistants explain alternatives, cite sources, or shift users toward a specific provider.

Zendesk Sell has the clearest positive movement (+19 vs 22 May 2026), while Pipedrive is the main negative signal (−1). For marketing and search teams, that means checking the prompts, product claims, and official pages that models can quote when answering comparison or buying-intent questions.

The main signal in this issue is the balance between leader stability and movement inside the top 10. GPI is not market share or revenue forecast; it is an observability layer for AI recommendations. Small moves are directional, while repeated movement across issues should trigger content, citation, and positioning review.

What changed since last issue

Leader change: Zoho CRM → HubSpot.

Top 3 movers: Zendesk Sell (+19), SugarCRM (+4), HubSpot (+1).

Top 10 continuity: 9/10 brands are carried from the prior issue using canonical brand matching. First-time names are isolated in a separate block below and not treated as confirmed roster change yet.

What changed since last issue
New / Unconfirmed entrantsEvidence pointsStatus
Zendesk Sell12Watch: confirm in next issue

Baseline comparability: this issue compares with 22 May 2026 using the same niche and daily methodology. Brand continuity is matched by canonical brand key, and first-time entrants are shown in a separate block until confirmed in the next issue.

Trust & Coverage

Coverage this issue
Prompts run505
Brands detected57
Origin tags (top brands) GLB
Data freshness26 May 2026
Confidence in ranking changes
High 6 Medium 1 Low 0
Interpretation rule

Only treat moves >5 GPI with Medium+ confidence as strategic signal.

Trust & Coverage
Top ranking movesDelta GPIEvidence pointsConfidence
Zendesk Sell +19 12 Medium
SugarCRM +4 38 High
HubSpot +1 104 High
Salesforce +1 142 High
Pipedrive −1 92 High

Visibility by AI model

Top 5 brands split by model-level visibility in this issue. Use this to see where a brand is strong, weak, or absent across assistant ecosystems.

Visibility by AI model
Top brandsChatGPTGeminiPerplexityClaudeGrokDeepSeek
HubSpot
100%
· n=3
100%
· n=3
100%
· n=3
100%
· n=3
33%
· n=3
100%
· n=3
Zoho CRM
100%
· n=3
100%
· n=3
100%
· n=3
100%
· n=3
33%
· n=3
100%
· n=3
Salesforce
100%
· n=3
100%
· n=3
100%
· n=3
100%
· n=3
33%
· n=3
100%
· n=3
Pipedrive
100%
· n=3
100%
· n=3
100%
· n=3
100%
· n=3
33%
· n=3
100%
· n=3
Microsoft Dynamics 365
100%
· n=3
100%
· n=3
100%
· n=3
100%
· n=3
33%
· n=3
100%
· n=3

Updated 31 May 2026, 10:40 UTC. Source: Getllmspy GPI daily index.

Methodology & caveats

GPI measures AI visibility and framing in model answers, not sales or market share forecasts. This issue is generated from index layers (prompts, measurements, aggregates, narrative, reports) with deterministic daily runs.

No synthetic brands or synthetic scores are injected. If the quarter lacks coverage, we show fewer rows and mark insufficiency explicitly.

Glossary: GPI · LLM visibility · share of voice.

Official sources

These links map leaderboard entities to official brand sites.

Data updates timeline

Each bar shows how many measurements were refreshed on that date. Last data update: 26 May 2026.

Report refreshed: 31 May 2026 (report rebuilt from latest available measurements).

15 May 2026
184
18 May 2026
162
26 May 2026
159
Prompts used in this issue (8)

Prompt pack extracted from completed checks included in this daily slice.

Prompts used in this issue (8)
#Prompt text
1Name up to 10 brands, companies, or services that **directly** operate in the «CRM Platforms» niche in in global markets (not adjacent “marketing in general”). Briefly justify the order. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
2Which **direct** providers of the «CRM Platforms» service/product do you most often name for users in in global markets? Do not mix in generic SEO/SMM tools unless they explicitly sell this niche. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
3Which companies **explicitly position** as «CRM Platforms» players and are considered strong in in global markets? Exclude vendors that are only “in digital marketing” without this exact offering. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
4Who gets criticized most in «CRM Platforms» in in global markets and for what? In the brand list, include only those criticized as providers of this niche—not any random SEO shop. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
5If you recommended the «CRM Platforms» offering to a friend in in global markets, who would you name first among **direct** players? Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
6Which **specialized** «CRM Platforms» services (not generic course platforms or full-service agencies without this explicit niche) show up most in discussions in in global markets? Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
7Among **core** «CRM Platforms» players in in global markets, who signals premium pricing vs affordability? Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.
8Which **core** «CRM Platforms» companies in in global markets are mentioned more often in a positive light lately? Do not pad the list with adjacent brands. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only.

FAQ for CRM Platforms

How should executives read this CRM Platforms daily report?

Treat GPI movement above 5 points with medium or high confidence as strategic signal. Smaller shifts are directional and should be monitored over consecutive daily issues against baseline 22 May 2026.

No. GPI reflects AI recommendation visibility and framing quality across model answers, not revenue or shipment share.

Daily pipeline runs rebuild this issue from the latest completed measurements, then publish a dated snapshot for comparison.

Treat first-time entrants as provisional until they appear in consecutive issues with medium or high evidence.

For CRM Platforms, read rank together with GPI movement, evidence points, and model-level visibility. A brand that is strong in one model but absent in another needs a different response than a brand with broad but flat visibility.

Daily movement usually comes from changes in model answers, prompt mix, cited sources, and how clearly official brand pages answer buying or comparison questions in this category.

Explore other daily reports

All daily niches

Every benchmark uses the same methodology so GPI movement is comparable across categories.

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