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Glossary

GEO & LLM metrics: glossary of terms

Working definitions for GEO optimization and LLM brand monitoring — the metrics and practices behind Getllmspy reports, from LLM-Score and Share of Voice to RAG, fanout queries, and hallucinations. Each term links to related entries: browse by section below or jump to A–Z.

Metrics

Scores and measurements

Practices

Disciplines and workflows

Mechanics

How answers are produced and tested

A–Z

AEO (Answer Engine Optimization)

AEO (Answer Engine Optimization) is the practice of optimizing content to appear inside answer-first surfac…

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Brand visibility check

A brand visibility check is a one-shot measurement of how often and how correctly LLMs mention your brand a…

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Citation

A citation in LLM answers is an explicit mention of a source domain or URL that backs up the statement abou…

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Dated snapshot

A dated snapshot is a timestamped copy of an LLM answer, used as evidence and for comparing visibility acro…

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Entity optimization (for AI answers)

Entity optimization is the discipline of shaping how machines recognise your brand as a structured object —…

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Fanout queries

Fanout queries are automatically generated variations of a base prompt used to measure how robustly LLMs me…

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GEO — Generative Engine Optimization

GEO (Generative Engine Optimization) is the practice of making your brand correctly mentioned and cited in …

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GPI™ (Generative Presence Index)

GPI™ (Generative Presence Index) is Getllmspy's aggregated index combining mention rate, correctness, senti…

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Hallucination

A hallucination is a confident but incorrect statement produced by an LLM about your brand, product, or pri…

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LLM SEO

LLM SEO is optimization work aimed at making large language models mention and cite your brand correctly in…

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LLM Visibility

LLM Visibility is an umbrella term for how often and how favourably large language models surface a brand —…

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LLM-Score

LLM-Score is a 0–100 metric showing how correctly and how often large language models mention your brand fo…

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llms.txt

llms.txt is a simple text file (often at /llms.txt) that tells LLM crawlers which paths matter for training…

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Model coverage

Model coverage is the list of LLMs a monitoring tool queries — more models means more complete visibility.

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Organic prompt

An organic prompt is a real-user phrasing of a question, as opposed to a synthetic prompt designed by the b…

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Prompt pack

A prompt pack is the curated set of questions a brand tracks against LLMs to measure its LLM-Score over time.

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Prompt Win Rate

Prompt Win Rate is the share of scripted prompts where your brand wins the evaluation rule — for example co…

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RAG (Retrieval-Augmented Generation)

RAG lets an LLM answer using retrieved documents (your site, help center, PDFs) instead of relying only on …

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Sentiment scoring

Sentiment scoring classifies each LLM mention of your brand as positive, neutral, or negative to track repu…

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Share of Voice (SoV)

Share of Voice in LLMs is the percentage of answers in your category where a brand is mentioned, measured a…

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